Privacy Policy
Last Updated: 12/18/25
This Privacy Policy describes how BASELINE DEFENSE [the “Site”, “we”, “us”, or “our”] collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from baseline-defense.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Contact Form.
When you register for or purchase a class, we also collect information necessary to process your enrollment.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Payment Information
Online payments for classes are processed through third-party payment processors provided by Squarespace (such as Stripe or Pay Pal).
We do not collect, store, or have access to your full payment card details. Payment information is handled directly by our payment processor in accordance with their privacy and security practices.
Offline and In-Person Information Collection
In connection with firearms training and related legal or safety requirements we may collect additional information in person or offline, such as government-issued identification or firearm information. This information is not collected through our website and is handled separately in accordance with applicable legal, safety, and regulatory requirements.
How We Use Your Personal Information
We use personal information to:
Respond to inquires through our Contact Form.
Schedule and manage firearms training classes.
Provide products and services.
Communicate class details and updates.
Improve website functionality and user experience.
Maintain safety and security compliance.
Sharing of Information
We do not sell or share personal information. We may share information with trusted service providers solely to operate our website, and deliver services, including:
Website hosting (Squarespace)
Payment Processing providers
Basic analytic services.
These providers are authorized to use personal information only as necessary to perform services on our behalf.
Cookies and Analytics
Our Website uses cookies and similar technologies to ensure proper functionality and to understand how visitors use the site. You may disable cookies through your browser settings; however, doing so may affect site functionality.
California Privacy Rights
California residents have the right to:
Request access to the personal information we collect.
Request correction of inaccurate personal information.
Request deletion of personal information subject to legal and operational requirements.
We do not sell or share personal information and therefore do not offer an opt-out from sale or sharing.
To exercise these privacy rights, please contact us using the information below.
Security and Retention of Your Information
We take reasonable administrative and technical measures to protect personal information from unauthorized access, disclosure, or misuse.
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Contact Us
If you have any questions about this Privacy Policy or our data practices, email us at: Contact@baseline-defense.com